Inspired by how easily and efficiently a skateboard turns; major components of our system mimic both the function and description of skateboard trucks. The ‘Hanger’ powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Traditional bindings diminish energy transfer by the flexing and bending of their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks. This all leads to more foot fatigue and pain. NOW bindings bypass the middle of the snowboard and direct your energy right onto the board’s edges. They simply transfer more power to the board with less work, meaning your feet will stay more relaxed and comfortable, longer.
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